Video email is actually a more efficient way of reaching potential customers, of promoting your products, services or events. The usage of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the main advantages of “classic” TV ads with the Internet’s most significant characteristic, interactivity.
Simply put, a video is more attractive to the viewer, who consequently gets to be more responsive from what you need to offer. Video email marketing is now more costa effective than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now less expensive to generate and distribute, and on the other hand, it can make customer targeting a lot easier too.
Video Email definition – When we would define embed video in email, it will be as being a rich media marketing tool employed by progressive organizations to be able to promote services and products, by making use of short, catchy, informative ads, with the goal of raising awareness to the viewer about the promoted products/services and drawing them into buying the above-mentioned products/services.
Characteristics of Video Email Marketing – It really is common knowledge that today people consume videos in escalating numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the television. Information and facts are delivered on-demand as well as at a higher rate via video than through images.
The key advantage that videos in email marketing has on the traditional, text/image format approach is the fact videos can get to the point faster and consume a shorter time from the viewer. Instead of being forced to read a page of text, seeking to “hit” your message that you’re actually seeking to deliver, you are able to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Marketing With Video – If you choose to use video emails inside your marketing campaigns then you could capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A video ad can contain information, offers, invitations, membership reminders or a product launch. Put in a personalized message, a voiceover or music and you will definitely have your viewers attention for the first time. By using videos, the prospective customer can relate more in your company as well as what you’re promoting. To lessen cost, you are able to take quality royalty free nbefmd templates or footage, and by adding images, text plus your logo, the result is a powerful yet cheap branded ad.
Today’s technology provides you with the ability to send a relevant video in email, stream your videos over a video website landing page without eating increase your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML e-mail marketing. Pick a emailing service that can tell you how and once your videos were played, how many viewers clicked and visited your site after watching your ad, how many of these visits converted into sales, etc.
Why not also stream your video ad on the websites homepage. It’s like handing out a company card. Video will become a progressively important sales and marketing tool, so allow it to be visible. Find a solution provider that will combine video emails with video streaming to your site.