Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a new interface yet still retains the core feature of both apps: short-form videos approximately just a few seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger strategy to get into the united states market. In the first quarter of 2018, tik tok auto fans was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You may have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned from the platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, and some are debating how you can identify themselves moving forward: musically is now “tik tok” having said that i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will be missing a crucial part in the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All the features to make karaoke videos are still there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a new platform is actually a move which could alienate the initial community. It’ll be up to the teens to decide whether TikTok’s popularity in China will translate to success in america.
The brand new app will retain the most popular features of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, which will have a new logo and interface. The new app includes upgrades for instance a “reaction” feature which allows users to react to friends’ videos right from the cell phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to create a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can view and provide quick videos using music, stickers and animations as effects. It had been the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will remain as being a stand-alone app.
Along with the new app, TikTok is launching a series of new creator programmes to supply users with technical support, performance insights and guidance on growth strategy. It is also launching a whole new safety centre, “to build an online experience that feels safe and welcoming,” based on the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users acquire more than tripled the time they spend watching short videos in the last year, based on the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users in short video apps in China, where Douyin competes with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.